Amalie Gassmann embodies the true essence of a global citizen. Born in San Francisco, raised in Paris, and educated in New York, she is trilingual in French, German and English, with a multicultural background blending Japanese, German and French heritage. This rich tapestry of influences shapes her unique approach to storytelling and style.

With an impressive social media following and a client list that includes Dior, Acne Studios, Miu Miu, Prada  and Chanel Amalie has a deep understanding of contemporary image-making and the intersection of fashion, culture and social media. Her distinctive eye and sensibility bring a fresh perspective to everything she creates.

In September 2026, Amalie launched her first fashion brand, CHAROUX, translating her personal aesthetic and years of experience within the industry into her own creative vision. The label is a natural evolution of her work, bringing together her influences, instinct for image-making and distinctive approach to modern femininity.
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